Master the Marketing of Healthcare Innovation
USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.
Graduates will learn and use the practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.
All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.
Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.
Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement
Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices
Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies
Learning-by-doing through team collaborations and scenario-based learning problem solving representing current real-world situations and critical decision pathways
Lectures from industry executives offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields