MS in Biopharmaceutical Marketing

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Master the Marketing of Healthcare Innovation

USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.

Graduates will learn and use the practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.

All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.

Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.



Program Benefits

Nina Hu

What stood out to you about this program?

“I was initially attracted to this program for the interdisciplinary curriculum and the hands-on approach. After graduating as a biochemistry major from UCLA, I wanted to find a program that would help me transition between science and business. This program was a perfect match.”

Nina Hu

MS Biopharmaceutical Marketing ’22