Students currently enrolled in the USC PharmD program are able to begin work on their Master of Science in Biopharmaceutical Marketing while completing requirement for their doctorate degree.
Graduates of the program will have developed strategic management tools for business careers in biopharmaceuticals, medical devices & diagnostics, digital health, and health care consulting.
Program Benefits
- Reduced master’s degree requirements and tuition cost (21 units)
- Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement
- Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices
- Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies
- Learning-by-doing through team collaborations and scenario-based learning problem solving representing current situations and critical decision pathways
- Lectures from industry executives offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields
- Professional development through dedicated support from program staff and networking opportunities
Requirements for Degree Completion
The Concurrent Master of Science in Biopharmaceutical Marketing/ PharmD degree program requires completion of 21 units with a cumulative GPA of at least 3.0.
Core Courses (18 units)
- BPMK 500 Biopharmaceutical Marketing Management (3 units)
- BPMK 501 Healthcare Payers, Insurance & Coverage Policy (3 units)
- BPMK 502 Biopharmaceutical Product Development & Marketing (3 units)
- BPMK 503 Biopharmaceutical Advertising & Communication (3 units)
- BPMK 504 Market Access & Reimbursement Strategy (3 units)
- BPMK 508 Biopharmaceutical Marketing Research and Analytics (3 units)
Elective Courses (select 3 units of approved BPMK or HCDA course electives)
- BPMK 506 Biopharmaceutical Product Pricing & Competition (3 units)
- BPMK 509 Seminars in Biopharmaceutical Marketing (3 units)
- BPMK 510 Capstone: Biopharmaceutical Management Project (3 units)
- HCDA 502 Comparative International Healthcare Systems (3 units)
- HCDA 503 Competitive Healthcare Intelligence (3 units)
- HCDA 510 Business Implications of Healthcare Policy (3 units)
- HCDA 520 Health Economics & Outcomes Methodology (3 units)
- HCDA 525 Healthcare Literature Analysis & Applications (3 units)
- HCDA 540 Executive Leadership and Healthcare Marketing (3 units)
- HCDA 550 Healthcare Innovation: Creativity to Value (3 units)
- HCDA 560 Managing Effective Partnerships and Mergers (3 units)
- HCDA 570 Asia-Pacific: Access, Delivery and Reimbursement (3 units)
- HCDA 589 Healthcare Consulting Enterprise Team Projects (3 units)
How to Apply
1) Download and complete the following form: Concurrent MS Application for Admission Form
2) Email completed form, Statement of Purpose, and Letter of Recommendation to Michelle Ton, program administrator, at tonm@usc.edu