Adjunct Associate Professor of Pharmaceutical and Health Economics Practice
Pharmaceutical and Health Economics
Managing Partner, LatticePoint Sàrl
Sean Robbins has more than 20 years of experience in pricing and reimbursement in the pharmaceutical industry. He has launched several products globally; and developed pricing and market access strategies for pharmaceutical products across the lifecycle. Most recently, he has developed strategies; and has been the primary lead for execution for the reimbursement for more than 15 ODD products in EU. He has been a thought leader in developing strategies and tactics to combat International Reference Pricing; and providing advice to companies about what they can do to better prepare for reference pricing. He is the author of several publications in clinical and health economics journals; and has been involved in the development of pricing defense strategies for several of the early biosimilars launched in Europe. He was one of the only early advocates in pharma to institute value-based selling programs with “the field”; bringing Pricing Function and Key Account Management teams closer together to fostering shared goals in pricing execution. Sean is passionate about introducing profit enhancing pricing analytics and novel market access strategies into pharmaceutical companies to help drive improvements in company’s bottom line.