Robert  Moroni

Robert Moroni, MBA

Adjunct Associate Professor of Pharmaceutical and Health Economics Practice

Independent Consultant

Pharmaceutical and Health Economics


MBA, University of Detroit
MHSA, University of Michigan School of Public Health

Robert Moroni


Rob Moroni recently started an independent health care consulting practice focused on bringing health care solutions to employers and providers which include benefit design, labor strategies, prescription drug strategies, electronic prescribing applications, FAS106 liability considerations and public policy integration. Rob has a wealth of experience in helping employers meet the ever increasing challenges presented by the health care delivery system and the entire range of health care issues that have become integral to the bottom line of every business.

For more than 12 years Rob held a senior leadership role at General Motors, the world’s largest payer of private heath care benefits. Rob’s responsibilities included all strategic and benefit design development, and administration of over 150 health care plans for more than 1.1 million lives. He led negotiations of health benefits with multiple unions and worked closely with providers, carriers and key community leaders to improve the quality and cost-effectiveness of health care plans. In addition to being responsible for an annual budget of over $5 billion, Rob’s role as health care plan leader included being the legal plan fiduciary, risk manager and HIPAA privacy officer.

Rob has a strong presence in federal legislative and regulatory affairs and has worked on Medicare Part D, e-Prescribing and Health Care Savings Account legislation, among other issues. He has often met with lawmakers and has testified before Congressional committees. Rob is and had been a member of many local and national committees including the Leap Frog Group, the Joint Commission, Trinity Health and Blue Cross Blue Shield of Michigan.

Rob has been well quoted in local and national papers including the New York Times, the Wall Street Journal and "The Pink Sheet". Rob is a member of the Editorial Board of American Journal of Medical Quality. Rob’s articles “Leadership, Accountability, and Customer Focus -- The Future of Academic Medicine” and “Influencing the American Health Care Delivery System: A Large Employers Perspective” have been published by the Duke Press.
Rob is a Certified Public Accountant (CPA) with a master’s degree in health services administration (MHSA) from the University of Michigan’s School of Public Health and an MBA from the University of Detroit.