General Manager, inVentiv Managed Markets
Pharmaceutical and Health Economics
Adjunct Associate Professor of Pharmaceutical and Health Economics Practice
John Guarino brings 24 years of the Bio-Pharmaceutical industry. John has leveraged a career working closely with customers to found and lead the fastest growing managed markets advertising agency in the industry. His organization focuses on marketing to commercial payers, Medicaid, Medicare, specialty retail and mail order, global access teams and trade. His experience also includes new product launches; development and implementation of strategic marketing plans; budget development, and management, account services leadership, and expertise in FDAMA 114 issues regarding formulary decision-maker strategy and marketing.
John joined inVentiv after 20 years at Amgen, where he held numerous successive positions in corporate accounts, the most recent being director of payer segment marketing. In this role, he worked with the global team to create corporate strategy for all Amgen brands. He served as senior manager of Aranesp brand marketing, responsible for implementation of all marketing messages to the corporate payer customers, including commercial payers, Medicaid, Medicare, specialty retail, and mail order. He led execution of marketing strategy and development of national POA, as well as national-, regional-, and account-level business plans and profiles. John held sales leadership positions in the Payer, Hospital, and Trade organizations. Guarino is an industry recognized leader in the areas of managed markets and is passionate about working in the space. For his leadership in managed markets, Guarino was named by PharmaVOICE as one of the 100 most inspiring leaders in the healthcare industry in 2013